The Digital Front Door
The real first step of the patient journey is a change in health status: a symptom.
If we’re honest, people don’t think about healthcare most days. There is no FOMO associated with your healthcare organization’s latest service, new surgeon or patient portal… until there is a pending need. Only then do people’s thoughts turn to action: How bad is this? What should I do? What’s open nearby and when it’s convenient for my schedule?
But you can be there—at their fingertips. Yours can be the one healthcare app they can access online or from their phone for just those moments.
The average household will reach for the app 5 to 30 times per year. Add push notification and you can influence their thoughts about health another 12 to 15 times per year. So, you have the health decision-maker’s personal attention 40+ times per year. Multiply this by how many households in your catchment area?
How will you design their experience to be useful, convenient and (selfishly) loyalty-building?